Sadia | Hot Pocket – Mississippis
AD: Ulisses Razaboni
CW: Marcos Abrucio
CD: Sergio Valente, Marco Versolato, Wilson Mateos, Luciano Lincoln
AMBEV | Guaraná – Neymar
AD: Ulisses Razaboni
CW: Marcos Abrucio, Ricardo Salgado
CD: Sergio Valente, Marco Versolato, Rodrigo Almeida
Cia. Athletica | Dedication
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AD: Ulisses Razaboni
CW: Marcos Abrucio
CD: Sergio Valente, Marco Versolato, Rodrigo Almeida, Cassio Zanata
Photo: Daniel Klajmic
Illustration – Deck of Cards: Quad Studio
WWF | Árvore
There is a lot of life in a tree.
Imagine in a forest.
Preserve the nature. Save our planet. Join us: wwf.org.br
AD: Ulisses Razaboni, Murilo Melo
CW: Renato Ramalho
CD: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara, Marcelo Reis
Photo: Guto Nóbrega, Sérgio Prado, Murilo Melo, Flávio Brandão
Illustration: Quad Studio
WWF | Arrecife
There is a lot of life in a reef.
Imagine in an ocean.
Preserve the nature. Save our planet. Join us: wwf.org.br
AD: Ulisses Razaboni, Murilo Melo
CW: Renato Ramalho
CD: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara, Marcelo Reis
Photo: Guto Nóbrega, Sérgio Prado, Murilo Melo, Flávio Brandão
Tok&Stok | Twitter Manuals
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AD: Ulisses Razaboni, Marcelo Bruzzesi
CW: Marcos Abrucio
CD: Sergio Valente, Marco Versolato, João Mosterio, André Pedroso, Daniel Bottas
KitchenAid | The Art of Cooking
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Since 1919, cooking is art for us.
AD: Ulisses Razaboni
CW: Marcos Abrucio
CD: Sergio Valente, Marco Versolato, Rodrigo Almeida, Casio Zanatta
Illustration: 6B Estudio
Guinness | Posters
Guinness Alive Inside
AD: Ulisses Razaboni, Cesar Finamori
CD: Bill Bruce, David Lubars
Photo: GettyImages
Brastemp | Purificador de Água – Bacterias
What is in your water?
Insert printed with special ink. When wet, the ad reveals the name of several bacteria and microorganisms that could be found in the water of people who don’t have a Brastemp (Whirlpool) Water Purifier at home.
AD: Ulisses Razaboni, Caio Cassoli
CW: Marcos Abrucio
CD: Sergio Valente, Rodrigo Almeida, Renata Florio, Moacyr Netto
DM9 | 99 Novas
DM9DDB – 99 Novas
AD: Ulisses Razaboni, Marcelo Bruzzesi
CW: Marcos Abrucio
CD: Sergio Valente, Marco Versolato, André Pedroso, Mariana Sá
SaxsoFunny | Street Jingle
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Street Jingle SaxsoFunny
AD: Ulisses Razaboni, Marcelo Bruzzesi
CW: Marcos Abrucio
CD: Sergio Valente, Marco Versolato, Rodrigo Almeida, Casio Zanatta
Tok&Stok | Arrows
Young Lions Competition | PLAN NGO Brief
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Sponsor a different life for less fortunate girls.
Help Plan to start a new cycle of education and heathcare.
www.plan-uk.org
AD: Ulisses Razaboni
CW: Myla Verzola
Illustration: Ulisses Razaboni
Tok&Stok | Gravata
9h20 A.M.
The meeting is in 10 minutes.
Where’s my tie?
Without organization, everything hides. Organize Line Tok&Stok.
AD: Ulisses Razaboni
CW: Marcos Abrucio
CD: Sergio Valente, João Mosterio, André Predroso, Daniel Bottas
Photo: Lucio Libanori, João Ferraz
Illustration: Quad Studio
Tok&Stok | Bermuda
10h30 A.M., 30ºC.
The guys are waiting in the car.
Where’s my shorts?
Without organization, everything hides. Organize Line Tok&Stok.
AD: Ulisses Razaboni
CW: Marcos Abrucio
CD: Sergio Valente, João Mosterio, André Predroso, Daniel Bottas
Photo: Lucio Libanori, João Ferraz
Illustration: Quad Studio
Ponto Frio | Celular Parcelado
Action in Ponto Frio stores promoting purchases in instalments.
Brazilian consumers, especially lower class ones, prefer to pay their purchases in instalments. To highlight Ponto Frio’s payment options, which offer many more instalments than competitors, we placed special product displays in the stores. Seen from the front, they reveal a mobile phone. A side view reveals that the phone is divided in several parts, just like the instalment payment plan offered by Ponto Frio to its clients.
AD: Ulisses Razaboni
CW: Marcos Abrucio
CD: Sergio Valente, João Mosterio, André Pedroso, Daniel Bottas
MockUp: Ricardo Dondici Jr.
Sundown | Pele
Your skin ready for the Sun.
AD: Ulisses Razaboni
CW: Ricardo Salgado
CD: Sergio Valente, João Mosterio, André Pedroso, Daniel Bottas
Illustration: Quad Studio
MASP | Grafite
The exhibition Inside Out / Outside In took street artists to MASP (Art Museum of São Paulo). In order to promote it, artists agreed to paint walls around town. Then, over these works, they were asked to paint a white square that simulated the frame of a painting, giving the impression that part of the drawing had been “removed”.
*Street art went to the Museum. Inside Out / Outside In exhibition. From 11/25 to 2/5 at MASP
AD: Ulisses Razaboni
CW: Marcos Abrucio
CD: Sergio Valente, Guilherme Jahara, Marcelo Reis, Cassiano Saldanha
Photo: Sergio Prado
Illustration: Lucas Rodrigues
Sepultura | A-lex
CD Cover art and 25th anniversary logo for the heavy metal band Sepultura
AD: Ulisses Razaboni, Mário Niveo, Rodrigo Almeida
CD: Rodrigo Almeida
Photo: Kris Kuksi
Illustration: Ulisses Razaboni, Mário Niveo
Brastemp | BGourmet SP
Stories unknown even for the landlord.
Brastemp (Whirpool) introduces BGourmet. An Architecture and Gastronomy exhibition themed on one of the most unique buildings in São Paulo: the Copan.
AD: Ulisses Razaboni
CW: Ricardo Salgado
CD: Sergio Valente, Rodrigo Almeida, Renata Florio
Illustration: Quad Studio