Action in Ponto Frio stores promoting purchases in instalments.
Brazilian consumers, especially lower class ones, prefer to pay their purchases in instalments. To highlight Ponto Frio’s payment options, which offer many more instalments than competitors, we placed special product displays in the stores. Seen from the front, they reveal a mobile phone. A side view reveals that the phone is divided in several parts, just like the instalment payment plan offered by Ponto Frio to its clients.
AD: Ulisses Razaboni
CW: Marcos Abrucio
CD: Sergio Valente, João Mosterio, André Pedroso, Daniel Bottas
MockUp: Ricardo Dondici Jr.